Bronto Review
February 12, 2020

Bronto Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We use Bronto as an ESP and CRM system across our organization. It helps us manage email channels automatically and some workflows, and allows us to send some batch emails for communication. It’s used in some of the BUs in the group but my company stopped using Bronto and switched to another vendor last year.
  • Customer service was quite professional.
  • Solid platform with years of experience in the industry.
  • Poor account support and slow response.
  • Delay in developing new functions.
  • The overall email channel had a very high ROI, as it’s more on retention management. In our business, email made up approximately 20% of our total revenue.
  • However, email is not enough for retention management nowadays and Bronto doesn’t have many options for integration with others.
Eloqua is more for B2B and big groups. The user management function is obviously more advanced in Eloqua. However, when looking into the email itself, it’s quite limited and old fashioned.
Bronto is easy to learn how to master and is a quite mature platform, so you don’t need to worry about its stability. For small to mid-sized databases, it’s easy to start planning the email workflows manually. However, when it comes to advanced requirements such as machine learning and complex insights, it’s quite limited in function.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
6
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
8
Triggered drip sequences
6
Dashboards
9
Standard reports
8
Custom reports
5