Bronto Marketing Platform
Updated December 11, 2019
Bronto Marketing Platform
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bronto Marketing Platform
We use the Bronto Marketing Platform as our main email platform for broadcast emails, post purchase campaigns and lead generation. We do not use it for transactional emails but it works great for what we need it for. At the moment there is only one person (myself) that uses the platform, but several employees are trained in it to fill in if needed.
- Connects remarkably well with the NetSuite System
- Offers great ways to set up drip email campaigns.
- Offers great analytics and segmentation.
- My main complaint with Bronto is that you pay for the number of emails sent, not the size of your email list. This limits how many emails you want to send.
- There is no way to see if a hosted image is actually being used in an email or if we are just wasting the available space.
- I wish there was more ways to segment.
- Significant ROI
- Solid lift in open rates compared to previous efforts with other platforms.
- Solid click-through rates through segmentation and drip campaigns.
Much better list management and segmentation.