SpyFu is a must-have for businesses!
December 17, 2018

SpyFu is a must-have for businesses!

Lee'Ann Burgess | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

SpyFu is a great tool to get an overview of your competitors' keywords they are ranking for, estimated ad spend on Google Ad words, samples of their ad copy and allows you create projects to help you track your SEO and marketing efforts. My main use for SpyFu is to gain insight on keywords and links that my competitors and my clients' competitors are using.
  • Easy to navigate. The user interface is pretty straightforward and easy to use.
  • Projects: Create projects for your own company or for clients you are managing to track your efforts.
  • Insights on ad spend, keywords and impression share.
  • Price - I was a user for several years and trying out another platform, I canceled and was quickly offered the same platform I had used for years at half the price.
  • I know the ad spend for Google Adwords is estimated - It would be helpful if it was a little more accurate - maybe not a doable feature of SpyFu, but would be helpful.
  • My subscription is less than $40/month and I would say there is a good ROI since I am able to utilize the data from the insights for my business
  • There are no real negatives, the platform does what it says it will do!
If you own your company and have any involvement with tracking your marketing efforts as well as keeping tabs on what your competitors are doing and how they are ranking, I would recommend using SpyFu and at the very least, try it out for free to see if it is a good fit for you and your organization. It's a helpful tool and I have been using it for several years for my company.

SpyFu Feature Ratings

8.7
Keyword analysis
9
Backlink management
9
SERP ranking tracking
8
Page grader
Not Rated
Competitive analysis
Not Rated
Site audit / diagnostics
Not Rated
Site recommendations
Not Rated
Task management
Not Rated
Local SEO
9
Social SEO
9
Mobile SEO
9
Global SEO
Not Rated
Multi-domain support
10
Integration with web analytics tools
10