Overall Satisfaction with BrightEdge
BrightEdge is currently being used across our entire corporation in the US. We are utilizing the tool to gain insights on SEO for 36 brand websites.
- The data cube feature in BrightEdge is the most powerful research feature I've ever used within any search platform. I am able to gain insights at the site, keyword and competitive level across various search indices. The best part of this feature is the keyword gap analysis that can be done against the competition.
- The platform has very robust reporting capabilities. We are leveraging out of the box as well as customized dashboards.
- The keyword and landing page tracking capabilities are extremely informative.
- The insights feature mitigates the need for hours of research and analysis. It bubbles up the most important aspects of SEO for your website.
- Opportunity forecasting is a great way to build a case for SEO investment as it gives a clear indication of the size of the prize.
- The results area of data cube can definitely be better...the way the data is visualized is a little rough.
- The insights feature can be better structured for teams that have multiple sites within the platform.
- There is an updated keyword reporting feature that still needs work.
- With the insights we've gained from the platform we've been able to grow SEO traffic by 24% YoY.
- We've been able to grow SEO revenue by 16% YoY.
BrightEdge is much more user-friendly than Searchmetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs.