Item: CallFire
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

CallFire helps us by tracking the effectiveness of marketing strategies. We use it for tracking numbers on websites, social media, newsletters, outdoor advertising, and radio. It enables us to very specifically determine which strategies, platforms and media outlets work best for us. We continue to use it because it is a cost effective tool.

Pros and Cons

Call Tracking
Price

Return on Investment

It has enabled us to save money by using media more effectively.

Alternatives Considered

Previously we used Vitelity, but its tracking capabilities are more limited.

Other Software Used

Zoho CRM, WordPress, Google Analytics

Likelihood to Recommend

We believe CallFire is an extremely effective marketing tool. The one place it is less effective is where it's not used properly. That is to say, when we use tracking numbers that might be accessed in more than one place. In that case, it defeats the purpose.

Using CallFire for Call Tracking Boosts our ROI

Overall Satisfaction with CallFire