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Good tool for creating promotions, adding badges to the products and create a lis of relevant items
January 15, 2019

Good tool for creating promotions, adding badges to the products and create a lis of relevant items

Irina Danilova | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Intelligent Personalization Engine
  • Product Recommendations
  • Product Badging

Overall Satisfaction with Monetate

I worked with Monetate as part of the Marketing team. The tool was used by our department only. It allowed to set up customized, location-based banners for the home page informing visitors about changes in the local stores addresses and other changes; to create special promotions and perform A/B testings of their wording; to create and insert sale budges; to add lists of recommended products.
  • It has great customer segmentation capability
  • It allows to use html, css, and javascript to create promotions
  • It has good analytical tools
  • It is intuitive even for a novice
  • Sometimes it is hard to find what you are looking for (for example, how to export data)
  • The way of specifying pages on which promotion should be displayed could be improved
  • It is hard to organize promotions
  • Increases insight into promotions effect
  • Increased customer satisfaction via improving their knowledge about stores changed hours and locations
  • More precisely targeted marketing
Monetate provides great tools to both create A/B test promos and evaluate their rezults.
I really liked Monetate's ability to segment users by their location (the most relevant criteria for our company). When I worked with the tool we were gradually switching users of company's website from the version running on one CMS to another one, and presenting them with the properly looking promotions at the right spot on the page was extremely important.
I am giving this neutral rating simply because I never dealt with this option.
Monetate has great set of tools to analyze performance of promotions, including ability of visualization of user activity in time, total revenue generated, etc.
In case of our company, the process of updating stores information was a bit cumbersome. First you would download an Excel file, do the updates and upload it again. Then, you would have to send an email to Monetate people with all the changes made, because they have a second database that has to be updated, and there is no "public" access to it.
Monetate is a great tool when you need to run a promotion and analyze it's performance. It is also very good (although a bit time consuming) in building lists of related products or displaying information that is location-specific.

Using Monetate

Overall it is a very useful and intuitive tool that allows to perform a variety of marketing tasks.
ProsCons
Like to use
Relatively simple
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Specifying a target audience
  • Specifying products to add badges to
  • Scheduling promotions
  • Specifying pages where the promotion or badges should appear