Overall Satisfaction with Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud is primarily used by our Marketing Department. However, employees across the organization will benefit from it. Our organization has not had any formal email marketing solutions during my tenure. Employees tends to implement their own solutions - mainly mass emails from their address books - and then they need to "log" Opens, Clicks, Responses into our CRM system (if at all). Additionally, this method is not CAN-SPAM compliant, so we run a risk of FTC complaints.
- Salesforce.com integration including a connector app, bundled permission sets, user profile permissions
- Customizable Data Extensions that use either Campaigns or Reports from Salesforce.com
- Customizable Subscription Center for mailing list recipients to manage emails they do and do not want to receive.
- Administrative interface is quite a bit different than Salesforce.com Likely a legacy holdover from it's roots in ExactTarget
- Security configuration is confusing again a holdover from ExtactTarget
- Knowledge articles lag behind each release
- With only year of use, we are unable to quantify monetary ROI yet, however the annual subscription is five figures
- It has centralized a previously decentralized set of end-user "solutions"
- It provides visibility to all users of our CRM
Mailchimp in and of itself, is a good app, but it's native Salesforce connector is insufficient for our needs. While there are third-party connectors available, those are limited in their own ways as well.
10,000 to 25,000