Quick & Simple
March 09, 2019
Quick & Simple
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Oath Ad Platforms (formerly Brightroll)
This is being used by our programmatic team in order to help target for our clients.
- Targeting is positive.
- Easy to work with from a planning perspective.
- Has shown positive performance.
- Viewability is not always the best.
- Can not always stack up against premium partners.
- This hasn't been proved well enough.
I think that each has its own positive qualities. The Oath platform is better for video whereas the TTD is better for targeting and has better levers to pull for geographic constraints.