Basis is a Cost Effective and easy to use tool.
March 20, 2019

Basis is a Cost Effective and easy to use tool.

Brendan McInerney | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Basis DSP

We use Basis DSP only in the media department. We use Basis DSP to run media for non-profit, financial, insurance, and B2B clients. Basis cuts out the need for us to purchase a DMP, Ad Fraud Protection, and superior targeting methodologies. Basis has been more cost-effective than running with DV360. Though we still need to utilize DCM, Basis offers a workaround by trafficking ads directly through the platform.
  • Customer Service and Support is fantastic. Always willing to educate our team and help us get the most value out of the platform.
  • The ad fraud features are great. Through DV360 we need to use a third-party which comes with additional costs.
  • Easy to use platform.
  • Can not self manage lookalike campaigns.
  • Performance view is somewhat odd to get to. I would prefer to have the Overview and Analytics tabs be combined.
  • Basis has fewer fees than DV360 which has generated a favorable ROAS.
  • We pay $7500 a month to use LiveRamp for DV360. We do not need to do that for Basis.
Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
It is the least suited for lookalike campaigns. If you prefer to manage all your campaigns you can not do so with Basis. But everything is fantastic. I really enjoy the ad fraud capabilities and the potential to purchase audience data.

Basis DSP Feature Ratings