Uberflip truly powers our content experience!
Updated August 27, 2021
Uberflip truly powers our content experience!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Uberflip
We use Uberflip to power content experiences globally across our business. It helps us have a centralized location for our content and the ability to better meet the needs of our customers when and how they want to learn about us. We use it to power resource hubs on several websites, host on-demand event experiences, power ABM campaigns and as campaign destinations across marketing.
Uberflip helps increase web lead conversion and aided in increasing organic search traffic. I have seen Uberflip increase marketing productivity by reducing the time to publish content destinations, reducing the need for as many dedicated MAP landing pages, and by allowing regional teams freedom to leverage consistent structure which simplifies approval and compliance.
- Uberflip's inherent ability to centralize content regardless of format and allow marketers to leverage it to create specific content destinations for a range of marketing use cases has become a mission-critical capability for me. It allows me enable a global distributed team with the tools they need to move rapidly in deploying campaigns to drive awareness and demand.
- The ability to create personalized content experiences helps drive deeper engagement with our audience and supports account-based marketing efforts at scale.
- Uberflip allows you to up-level the traditional website resource center experience and provides a way to increase content consumption across our sites. Built-in functionality helps increase organic search traffic by ensuring each content asset is able to be indexed for search.
- Uberflip also provides a simple way for SDR and sales to share content with customers they are working with while still adhering to branding guidelines and yielding insights on content consumption.
- While having standardized page templates helps with brand compliance and the ability to publish quickly, the flipside is it can restrict custom needs for say adding additional text on a page or creating a custom layout for a campaign without either engaging Uberflip for design help or having internal resources that can edit code etc.
- I have seen improvement in Uberflip analytics over the time I have been using the platform but as a data-driven marketer I continue to desire additional insights and ways to connect the data from Uberflip easily with other tracking systems we use.
- Uberflip has helped us engage target accounts, extend content reach, increase conversion on content assets and drive pipeline creation.
- Uberflip has saved the marketing ops time and reduced error and complexity in managing and distributing content.
- Uberflip has allowed Marketing to better enable Sales to use current content with prospects.
I've seen Uberflip be a great resource for Sales Enablement by ensuring SDRs and Sales Reps have access to the latest and greatest content to share with their customers and in being able to pull together the content their account will care about to share.
The setup and publishing process can be very streamlined. There are advanced options for customization but Uberflip also does a great job of laying out all the steps, providing resources and best practices to help you get going on hub set up. Once your hub is configured, adding additional content or creating a new marketing stream can take just minutes - it is that easy!
I have not found another platform that provides all the functionality Uberflip does. Before Uberflip we cobbled together content on our website, in our marketing automation platform, internal share sites for sales and such to give us a fraction of what Uberflip can do.
Do you think Uberflip delivers good value for the price?
Yes
Are you happy with Uberflip's feature set?
Yes
Did Uberflip live up to sales and marketing promises?
Yes
Did implementation of Uberflip go as expected?
Yes
Would you buy Uberflip again?
Yes
Uberflip Feature Ratings
Using Uberflip
30 - demand generation, marketing operations, content marketing, field marketing, digital marketing
1 - marketing operations looks after the forms and integration to our MAP, we have partial time spent by content marketing or demand gen to add content assets or update branding etc.
- Resource center hubs
- ABM destinations
- Campaign destinations
- We stopped printing collateral to bring to in-person tradeshows and instead had a postcard that led people to an Uberflip stream that had all the relevant content on it
Evaluating Uberflip and Competitors
- Product Features
- Prior Experience with the Product
Uberflip Implementation
- Implemented in-house
Change management was a big part of the implementation and was well-handled
Uberflip Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No, the standard support is great!
Yes - totally taken care of!
Using Uberflip
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Easy to drag and drop content, upload images, style text