Overall Satisfaction with Criteo Dynamic Retargeting
It is used across the entire organization! It's a powerful channel to drive back traffic and purchases in our business! We saw a reduction in cart drops and an increase in recurrence. The platform and technology is very versatile and can be used to target a very specific group of users and adapt to your current marketing strategy.
- Scalable
- Easy to implement
- Flexible
- You need to measure incrementality.
- Need to control the budget constantly.
- No flexibility in creatives.
- Good on CPP
- Good on visits
- Good on ROI
Well, to be honest, Criteo Dynamic Retargeting should be used in a complementary way with Facebook DPA. This because Facebook has a different inventory and works in a different way using a different layer of data, with a different optimization system and in a different environment! It is different for Google Dynamic Remarketing or other solutions like Jampp or RTB house where you compete for almost the same inventory with less machine learning.