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Largely happy, only recently performance dropped
April 25, 2019

Largely happy, only recently performance dropped

Soufiane Achoui | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is used by us to retarget lower-funnel users that leave our website with relevant product offers that they have been viewing.
  • Target lower-funnel users off-site
  • Provide insights using a dashboard
  • Provide more control over the quality of impressions; despite having a very low CPC, recently the # of impressions & clicks has skyrocketed without any additional conversions.
  • Criteo has increased sales with a specific COS benchmark
We've tried AdRoll before Criteo. Criteo is much more user-friendly, although offers less control.
  • Well suited for low impression share campaigns to target the low-funnel users to ensure traffic quality
  • Less-suited to target a broader audience

Criteo Feature Ratings