Powerful platform that has transformed workflows in our department.
May 09, 2019
Powerful platform that has transformed workflows in our department.
Score 10 out of 10
Vetted Review
Overall Satisfaction with Act-On Software
Act-On is used across two departments in my organization, Internally our Marketing department uses it to unmask anonymous website visitors, score leads and nurture prospects via automated programs. The second department helps onboard clients to the platform and do the same.
- Lead scoring.
- Automated email programs.
- Landing pages.
- Form creation.
- Reporting is not as robust/user-friendly as it could be.
- UX has been continually expanded, so there is a mix of old and new features that could use some polishing and regrouping.
- Better prospecting and qualified lead generation on the company website.
- Automation has saved my team time and allowed them to increase productivity during work hours.