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Monetate lover
May 25, 2019

Monetate lover

Chloe O'Brien | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Testing and Optimization
  • Customer Segmentation & Targeting
  • Personalization

Overall Satisfaction with Monetate

Monetate is being used across the marketing department throughout all brands. The system is mainly used for testing customer struggles and to help improve site KPIs. Along with Marketing trading banners and campaigns. Through the use of Monetate, we are able to personalize customer journeys with behavior targeting and data-sets.
  • Monetate cookie provides behavior's targets, and allows the business to provide a more relevant journey.
  • The system is very user-friendly, meaning training someone new is quick and effective.
  • Monetate support is always very helpful, and the account managers are keen to keep it up to date.
  • A Monetate app would be great, as the mobile site is extremely hard to use.
  • Matching the business product feed with the Monetate data has proven to be difficult.
  • Targeting a whole categories PDP is very hard to do with Monetate, unless you have time to find the whole categories of product codes.
  • Providing more Monetate training.
  • A positive impact on bounce rates.
  • A positive impact on Conversion rates.
  • Positive support for online growth.
As it is the only testing tool which the marketing team uses, and there is massive support in marketing trade offers and campaigns.
It is a great system which is very user-friendly and the support is very helpful. I am proud to use Monetate.
The system is very user-friendly and easy to self learn with guidance.
Well suited to:
Targeting specific customers within Monetate, such as Google shopping customers or customers previously bought dresses etc. Completing homepage testing for personalized journeys through the AI testing tool.

Less suited to:
The Monetates analytics page is not very helpful, and it would be great to have more results. Testing sequencing within Monetate has also proven difficult.