Overall Satisfaction with Criteo Dynamic Retargeting
We are using Criteo for dynamic retargeting for one of our e-commerce clients. Criteo helped us in targeting various website including Facebook in terms of showing the product ads. The ROI from retargeting ads is minimal and it's helping us to use our marketing budget more efficiently. We get notifications from Criteo when to increase or decrease the bid to use our Criteo budget effectively. I would rather say with minimal effort it gives maximum ROI.
- Bid optimization, regular notification to optimize bids help us to control the budget.
- Once the campaign is set & feed uploaded, the rest all is automated, so minimum effort to get the maximum result.
- Great ROI, as Criteo display ads to all those potential customers who visited us online, the ROI is excellent, it targets almost all high traffic websites.
- Reports are not available, e.g. from which website we received impression, clicks & orders.
- Feed update, I am not sure but If we could update feed through API, it will be much easier to stay up to date with product data.
- Sometimes it took time to update the data in the dashboard report.
- ROI is great, our Ad cost is around 3% of the revenue that we generate from Criteo, whereas website average is around 12%.
- Google Ads (formerly AdWords)
Criteo is dynamic in nature and easy to set up and run the campaign. They have a dedicated account manager who can help as and when required. Though we have used Google Display Network earlier, ROI is great in Criteo.