Braze is the most user-friendly marketing automation platform
October 04, 2019
Braze is the most user-friendly marketing automation platform
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze (formerly Appboy)
We use Braze to trigger lifecycle and ad hoc messaging to our 2-sided marketplace audiences. The product is used primarily by the Marketing team with support from product and engineering.
- Segmentation - easy to segment users based on actions taken in product and user attributes.
- Campaign setup - easy to use segments to build automated campaigns.
- Support and resources - Braze onboarding team and available resources on implementation, use, and best practices are very thorough.
- Data architecture flexibility - some limitations on how certain data points are stored. Important to understand how Braze's data is structured before implementing it.
- Increased user engagement.
- Increased user retention/revenue.
Braze is extremely easy-to-use and also very powerful and customizable - 3 things that usually don't go hand in hand for most marketing automation software.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes