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Braze
October 17, 2019

Braze

Victoria Quang | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze (formerly Appboy)

Braze is being used as the primary platform that we use to communicate with our different audiences. It's being used to fulfill communication needs for all departments in the company but managed by the CRM team.

Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

  • Building out new lifecycle strategies and campaigns was extremely simple.
  • Braze does a great job with listening to their customers and adding new features onto the roadmap.
  • Moving data into and out of Braze has been a challenge.
  • Braze's reporting function is still a work in progress.
  • While it takes more work upfront to instrument out offerings and analyze the data needed to support out use cases, the benefits far outweigh the investment.
We needed it at my current organization; what attracted us to Braze, was their geolocation delivery trigger functionalities. Targeting options are very sophisticated. Braze uses both event and analytics attribute data from our database to let us choose the exact cohort/market we want to hit. Delivery triggers are similar, but depending on instrumentation of the offering our delivery timing may not be optimal.
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze (formerly Appboy) is well suited to nurture and build experiences that involve multiple channels (in-app messages, SMS, email, push notifications). If your needs are fulfilled simply with email and your company does not have an app counterpart, it would make sense to consider another CRM platform that is more cost effective.