Essential Sales Enablement Tool for Quickly Finding the Right Content
October 29, 2019
Essential Sales Enablement Tool for Quickly Finding the Right Content
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Guru
I used Guru at my two previous companies. We rolled it out primarily to support the Sales organization in helping the team find relevant content and assist them with objection handling and competitive information.
- Extremely easy to use. Sales people are amazed at how simple it is to get started and the ease of finding what they need.
- SFDC integration helps surface relevant cards to match specific fields in the opportunity record. Sales reps love this.
- Analytics helps you measure content engagement and identify content that has to be created (e.g. searches that resulted in no content).
- User management could be better as when you start adding lots of users and trying to segregate into groups.
- Segregation of content into cards, boards, groups could be improved.
- Would be great to have additional abilities to embed videos/images/etc. Last I saw this was in the plan.
- Heard from sales reps multiple times how they have used Guru content during sales calls
- It becomes the go-to place for sales teams to find content
- Helps streamline the typical "where do I find the latest..." questions from sales
- Ensures content is always up-to-date by allowing you to assign expiration dates
- Seismic
- Highspot
- Atlassian Confluence
Guru is a much simpler tool than the typical content management system. In some cases you can consider it as a complementary tool, but in my previous two companies we felt we were not big enough to warrant a full blown CMS. Guru can be implemented and start being used in two days vs the typical 2 months of other tools.
Do you think Guru delivers good value for the price?
Yes
Are you happy with Guru's feature set?
Yes
Did Guru live up to sales and marketing promises?
Yes
Did implementation of Guru go as expected?
Yes
Would you buy Guru again?
Yes