Robust tag management, if you need it.
January 17, 2020
Robust tag management, if you need it.
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Tealium iQ Tag Management System
We use Tealium iQ Tag Management to manage all of our eCommerce tags. Ownership of the platform has been a cross-functional effort between Growth Marketing, Analytics, Product Management, and 3rd-party developers. The purpose of the software for our business is centralized management of all tags and tracking scripts, and exposing the data layer to our 3rd-party platforms.
- Tealium iQ Tag Management is very robust and highly customizable for any eCommerce environment, given the requisite dev resources.
- Tealium iQ Tag Management enables Growth and Analytics teams to implement tagging and tracking changes outside of the platform dev and release cycle, potentially making these organizations much more agile and efficient.
- The platform is a bit clunky to navigate and use. For example, data mapping does not expose the syntax being used, so it will map variables, but you can't see the actual output until you save and test in the platform.
- Tealium iQ Tag Management is very robust and flexible, however the benefits versus less expensive or free alternatives are unclear in many use cases.
- Tealium iQ Tag Management has freed Growth and Analytics teams from the rigid dev and release cycle, allowing critical tagging work to move forward.
- Overall Tealium iQ Tag Management has been significantly ROI-positive by enabling performance-critical tagging and tracking. However, a cheaper solution would be even more economical.
Tealium iQ Tag Management is very robust and extensible, however Google Tag Manager is a much better value. My recommendation is to evaluate your business's tagging and tracking needs and identify any deltas with cheaper solutions than Tealium iQ Tag Management can offer. Also, bear in mind the resources required to integrate and maintain the software, as it will become a central hub for your tagging and tracking. Once on the platform it will not be easy to change. Having said that, Tealium iQ Tag Management will certainly do the job well if you have the requisite expertise.