Item: Meta Business Manager
Rating: 5
Author: Ross Perkins

Use Cases and Deployment Scope

Facebook Pages Manager is used mainly as a secondary tool to Facebook Business Manager. The great thing is that because it's on mobile, it does allow me to post shares and articles from other pages when I've left the office. It's easy to sign in and easy to navigate the several pages we have access to.

Pros and Cons

Easy to navigate.
Quick to upload links.

Doesn't show you the Facebook 'sell' you've used - just the original article social headline.
Can't change post headline from original article headline.

Users and Roles

30 - The main users of Facebook Pages Manager are the two social teams we have - main and sport. However, it is Facebook Business Manager we use mostly. Business Manager allows us to open more tabs and gives us more information about our posts than Pages does.

Return on Investment

Sees in real time the audience reach of posts.
Identifies the type of stories to keep writing about.

Other Software Used

Echobox, Parse.ly

Likelihood to Recommend

Facebook Pages Manager is best suited for when you're on the go and out of the office. However, the real sole advantage is for sharing posts from other pages. It isn't really recommended for writing new posts if you have a specific image watermark you need to upload. It seems to wipe out the rest of the link when you do so.

Facebook Pages not for the ages

Overall Satisfaction with Facebook Pages Manager