Item: AWeber
Rating: 8
Author: coll kirk

Use Cases and Deployment Scope

AWeber is being used for email communication in B2B and B2C. It includes behavior-based campaigns as well as monthly newsletters and ad-hoc campaigns. Overarchingly we use it to move consumers and customers down the funnel into conversion.

Pros and Cons

List Management and segmentation
Automation

Sales Tracking or conversion tracking - okay but needs work
Price compared to competitors

Return on Investment

Easy to implement across departments
AUtomation and set up of rules

Alternatives Considered

Oracle Eloqua and Mailchimp

AWeber is exact in between of Eloqua and Mailchimp. It has more options and functionality then Mail chimp, but it is lighter (not as coding heavy) than Eloqua. This is a good fit if you are in the walk phase of your email strategy and have a database under 2MM

Likelihood to Recommend

AWeber is an excellent tool if you are more engaged and able to do some light coding, as well as develop massive campaigns based on behavior. It is a step up from some of its competitors and is an advanced level. It is lighter than a full-service agency, but the support team is beneficial if you run into an issue. For large corporations with eCommerce, this won't do the heavy lifting, but if you are smaller and mainly focused on brand awareness, it is good.

Great for Mid Sized companies

Overall Satisfaction with AWeber

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

AWeber Feature Ratings