Smart move for small business owners!
January 28, 2020

Smart move for small business owners!

Rachel Moenning | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
  • Advertising
  • Metrics
  • More user-friendly
  • Better organized
  • Ease of use for small business owners.
  • More inquiries about services from Messenger.
  • Buffer
Facebook for Business allows scheduling and tracking, as the scheduling software Buffer - the difference for Facebook for Business is that it provides more ease of tagging within the Facebook platform, and you can preview what your posts look like. The tracking/metrics are also way more detailed, and you can see when your particular audience is most active.
  • Facebook for Business is best suited for businesses, especially small businesses, who want an online presence and a central hub to take care of marketing/advertising/customer service relations.
  • It's less appropriate for businesses who need more print/television advertising and less online advertising, although, at the ad rate that Facebook charges, any online advertising is very worth it.