Item: OutboundEngine
Rating: 10
Author: Melanie Hadley

Use Cases and Deployment Scope

I use OutboundEngine as part of my marketing and customer retention plan for my team. OutboundEngine sends out a monthly newsletter to my database with timely and relevant information related to owning a home and the mortgage lending process. The "touches" for each newsletter are tracked and the engagement by the user is saved on a website for me so I can make follow-up calls based on these results.

Pros and Cons

The content of their postings is relevant and looks very professional.
They always make me feel like a valued customer.

Have a more flexible platform that would allow me to choose how often I want the newsletters to go out versus me having to go in and suppress the newsletters that I don't want to go out.
Customer service follow-through sometimes is lacking.

Return on Investment

I always get a response from at least 1 person from my database when a newsletter goes out.
It has allowed me to stay in contact with my database with relevant content to keep me top of mind with them.

Alternatives Considered

My company offers a service called Octopost where they post to my social media platforms, but I don't feel like the content is as good and it doesn't reach as much of my database as the OutboundEngine newsletters do.

Support Rating

While I think the support is very good, I have to initiate the request. I would like to see them be more proactive and reach out to me once a quarter to see what they can do to make my experience with their service easier for me to use because at this point they provide the content and means of delivery, but I have to provide them with an updated client list every month.

Key Insights

Do you think OutboundEngine delivers good value for the price?

Yes

Are you happy with OutboundEngine's feature set?

Yes

Did OutboundEngine live up to sales and marketing promises?

Yes

Did implementation of OutboundEngine go as expected?

Yes

Would you buy OutboundEngine again?

Yes

Likelihood to Recommend

I find value in the newsletters they produce and I encourage my real estate partners to work with OutboundEngine to stay in contact with their database. The biggest area of improvement that I believe real estate agents need to make is in customer retention through staying in constant contact with their clients.

OutboundEngine - Overall great platform, but there's room for improvement

Overall Satisfaction with OutboundEngine