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Facebook for Business is a must-have
February 13, 2020

Facebook for Business is a must-have

John Hampson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for Business allows me to keep track of access to client advertiser accounts, business pages and profiles, eCommerce product catalogs, pixels, and custom audiences, along with managing permissions for various internal users and clients as they come and go. There are plenty of users but they all need different access depending on what they will be focused on, so Facebook for Business mostly helps to manage this aspect.
  • Manage user permissions.
  • Collect audience information.
  • Support.
  • Authentication.
  • Re-marketing revenue.
  • Audience development.
Facebook for Business is comparable in that it allows you to manage user permissions inside and outside your organization for the various accounts required to operate ads effectively on each respective platform. Facebook for Business offers less support for users than Google Ads, but more than Bing Ads. The help documentation available is more helpful than Bing Ads also.
Facebook for Business is a must-have in today's digital marketing industry. If you are managing Facebook pages or Facebook ads for yourself or any clients, you must use Facebook for Business to manage user permissions, billing agreements, and advertising accounts. Facebook for Business is free but requires experience to use it effectively.