Item: Meta Business Manager
Rating: 8
Author: Ashley Mumm

Use Cases and Deployment Scope

I use Facebook Pages Manager as my main source of online presence. I use it to communicate with potential customers, to engage with the community, and to showcase reviews from past/current clients. It was a quick solution to creating an online profile and it allowed me to be visible very quickly.

Pros and Cons

Multiple page management - I can easily access many different pages, which is helpful with different clients.
The online app is a nice idea, though its functions are limited.

Better app support would be nice.
Better integration of desktop and mobile user interfaces.

Users and Roles

1 - Owner

Return on Investment

WOM - easily referenced by other Facebook users in groups or other pages.
SEO increased - content was indexed.

Other Software Used

Hootsuite, Google Analytics, WordPress

Likelihood to Recommend

It’s the only option out there for management of multiple pages so it isn’t really something you recommend based on preference. The Facebook platform has been very influential in the way online marketing is conducted and having a business page is a necessity today. It is well suited for businesses of any kind, though businesses with clients who frequent Facebook will see the best results in generating leads and potentially making conversions or sales. For myself, it was a placeholder online that replaced the need for a website right away.

Facebook Pages Manager is really the only tool of its kind.

Overall Satisfaction with Facebook Pages Manager