Item: Meltwater
Rating: 7
Author: Jenna Walker

Use Cases and Deployment Scope

Our company mostly utilizes as a social listening tool. It gives one tool and provides automated reports for any social mentions.

Pros and Cons

Finding media contacts.
News in one place.
Quick response from their team when issues arise.

Implementation process.
Training.

Return on Investment

No way to monitor ROI.
Additional time spent learning new tool.

Alternatives Considered

Agorapulse

We currently have both platforms.

After we purchased the tool, our team was given a login and a training site, and then we were left to "dig in" for ourselves. After struggling with getting the tool implemented, I asked for a call and did get some assistance, but could use many more calls to learn the platform. There are lots of on-demand training, but with such a robust tool, it would be nice for some 1-1 training, especially for the price paid.

I will say that when reaching out to their customer support team, they are extremely quick to respond or assist as they can.

Key Insights

Do you think Meltwater delivers good value for the price?

Not sure

Are you happy with Meltwater's feature set?

Yes

Did Meltwater live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meltwater go as expected?

Would you buy Meltwater again?

Other Software Used

Agorapulse, Adobe InDesign, Basecamp, Mailchimp, Constant Contact

Likelihood to Recommend

Businesses who need real-time notification of public reviews, comments, or news mentions, especially in crisis monitoring situations.
Businesses who want to monitor competitor tracking and mentions.

Meltwater's robust platform is extremely difficult to learn.

Overall Satisfaction with Meltwater Media Intelligence Platform