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Source of Truth
August 14, 2020

Source of Truth

Shubham Pareek | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Fraud Protection
  • Deep Linking
  • Audiences
  • API

Overall Satisfaction with AppsFlyer

We use AppsFlyer for tracking of daily install and subscription volume. It is really efficient and effective. The dashboard is user friendly and easy to understand. We use the API tool for automating our reports. We use it for the entire organization. It also helps us in solving the problem of fraudulent install from various ad partners.
  • Attribution.
  • Fraudulent install.
  • Cohort analysis.
  • Retention reports.
  • Raw Report download timing can be improved.
  • Helpful campaign and source level insights can be shared to improve the brand performance.
  • More of the AppsFlyer training and learning seminars can be conducted.
  • Able to save by paying to genuine installs.
  • Able to scale up the business maintaining the quality.
  • Helped us in focusing on the installer the quality and increase our retention base.
It was very easy.
It's a one-stop solution for all our problems. Now we can focus on growing our apps and business. We are able to scale our business by managing our team bandwidth. The advance features like real-time data, and full-featured raw data reports are very helpful and time-saving. It is our source of truth and highly recommended.
AppsFlyer's feature of Protect360 is the best and most valuable for our brand. It is really very helpful in negating the fraud install and helps us maintain good quality install and also helps us save some amount while the payment to the various ad partners that we have.

Also, the Cohort and Retention report helps us in decreasing the Uninstall volume.