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Three Cheers for Cision
August 23, 2020

Three Cheers for Cision

Michael Puglia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Media Database

Overall Satisfaction with Cision Communications Cloud

Cision is used at our agency to quickly and accurately compile lists of target media outlets and contacts for media relations. Using the online platform, we're able to sift through publications across the country to find reporters that will have an interest in our clients.
  • Maintain media lists
  • Perform ad-hoc reporter research
  • Customer service
  • User interface
  • Customizability
  • Less time researching
  • More time pitching
  • Stronger pitch targets, leading to more impactful pieces of coverage.
The two programs were nearly identical—Cision was able to give us a better price. Moreover, the Cision database is much more robust, is more frequently updated, and has more impactful information thanks to the reporter notebooks tools. Additionally, Cision's customer service is leaps and bounds ahead of Meltwater.

Do you think Cision Communications Cloud delivers good value for the price?

Yes

Are you happy with Cision Communications Cloud's feature set?

Yes

Did Cision Communications Cloud live up to sales and marketing promises?

Yes

Did implementation of Cision Communications Cloud go as expected?

Yes

Would you buy Cision Communications Cloud again?

Yes

Cision is perfect for any PR agency—small or large—looking to broaden their reach while reducing upfront target media research. The tool itself doesn't require much learning, allowing even interns the ability to research, develop, and share media lists with senior members of the team. For companies managing multiple lists, the online database is a no-brainer.