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Outbrain - Low click cost with high revenues
September 21, 2020

Outbrain - Low click cost with high revenues

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outbrain

Outbrain is a great find for our marketing campaigns when it comes to acquisition and brand awareness. The software is particularly used by the promotions & acquisition team to find new users and a very genuine cost per reach. The platforms bills on every clicks it achieves by promoting the campaign which ensures best use of marketing monies.
  • Variable CPC helps keep the cost low - too huge the inventory.
  • Multiple goal optimization to its best, in this platform.
  • Selective bidding on the publisher helps scale the campaign.
  • Sudden addition of new publisher in the campaign with high clicks hamper the campaign performance sometimes; there should be a check.
  • Event based conversion implementation is a bit challenge still.
  • Lack of account teams in the organization for Indian geo is another challenge.
  • Lower CAC.
  • Ads to the right targets and exclusion capabilities help save more bucks.
  • Algorithm helps improve conversion ratio to decrease CPL & CPA.
Outbrain has an edge over others because of its ease to set up campaigns, better algorithm to drive conversions and optimize on more than a goal and good reporting. Furthermore, this has by far the biggest inventory of the network of publishers and many premium inventories. I've been a loyal user of the media buying platform because of the said reasons.
Though the responses are quick and you get all the timely updates on your dashboard, there isn't much that you'd require from them as the platforms sheds all the lights on everything itself; this is as easy to use platforms for the marketers, unlike Yahoo Advertising Verizon Native Media Ads.
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.

Do you think Outbrain delivers good value for the price?

Yes

Are you happy with Outbrain's feature set?

Yes

Did Outbrain live up to sales and marketing promises?

Yes

Did implementation of Outbrain go as expected?

Yes

Would you buy Outbrain again?

Yes

Outbrain is a great product to reach to the masses cost effectively with customizable content based on geo, keywords, etc. The platforms charges only on clicks and also optimizes towards the end goals of the campaign as decided before initiating the campaigns. The tools is a good driver of awareness and acquisition.