When I talk about Oracle I can't hide my smile ...
Updated March 18, 2023

When I talk about Oracle I can't hide my smile ...

Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Eloqua
  • Responsys
  • Maxymiser
  • Infinity

Overall Satisfaction with Oracle CX Marketing

We have achieved all of our multi-channel marketing goals, managed to manage social media, successfully complete all campaigns, email automations, and everything related to marketing with the tremendous help of Oracle. There is a large number of functions in Oracle Eloqua that, I have not used yet, there are many functions that are sometimes not possible to execute them all, in general my experience with Oracle is very satisfactory. The entire marketing team works with Oracle products to handle large volumes of data and they always create reports to see the results and to know the benefits and failures. Oracle is vital to the business and our marketing aspirations. There are only three departments that have the responsibility of executing specific campaigns with Oracle, they work together in constant communication to achieve success.
  • Many functions in a single product help us to have a wide production and know what is the best marketing strategy.
  • Robust and precise automation with emails.
  • Reliable and robust management of social networks.
  • Personalization allows changes to marketing campaigns independently.
  • The wide variety of functions are a great advantage, but they can also cause a headache because it is very complex to execute them all.
  • My experience with Oracle is extensive and I have always achieved all my goals with their products and my opinion is very positive thanks to the fact that I consider there are no serious flaws.
  • I have not experienced any difficulties running the campaigns with Oracle and I think there are no negatives.
  • All campaigns are individually evaluated by us using Oracle reports to keep track of project profit and loss.
  • All campaigns have reportedly achieved amazing results and met all of our expectations, even exceeding them and surprising us.
  • I can confidently say that ROI with Oracle is always high and profits are constantly increasing.
Success in marketing campaigns is only possible with teamwork and with products like Oracle [CX Marketing (formerly Oracle Marketing Cloud)], I believe that we have everything to achieve success in each of the campaigns thanks to the fact that we have a wide variety of deaths for the administration of social networks , B2B campaigns, handling of large volumes of data, generation of reports in each campaign, email automations and in general many things that allow teamwork.

Oracle Marketing Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Using Oracle CX Marketing

  • Ability to improve marketing campaigns without additional requirements.
  • Guided campaigns.
  • Guided campaign flow with customer interaction and management systems.
  • We must increase the automated flow of interactive campaigns.

Oracle CX Marketing Reliability

My scalability rating is maximum, I rely exclusively on my direct experience to give this rating. We are always advancing new campaigns with the help of three departments that are the basis of the success in the development of all campaigns. These Oracle products always meet all direct business expectations.