Stay away at all costs - they're lying during the sales process
January 13, 2021

Stay away at all costs - they're lying during the sales process

Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

Our marketing team signed with Iterable for multichannel marketing communications. Ultimately, we wound up with a failed implementation where it was clear that Iterable had lied to us throughout the entire sales process. They have since refused to acknowledge the limitations of their system and rebutted all our efforts to come to an amicable termination of our contract.

In summary: they have weak software that they'll lie to you about, poor customer support, and absolutely horrible customer relationship management. Stay away unless you want to wind up in a toxic relationship that wastes your time and money.

In retrospect, we never should have signed with them. With more research, we would have realized that there are much more cost effective alternatives out there such as Amazon's Pinpoint, and much more reliable alternatives such as Braze.
  • Lie throughout the sales process.
  • Their transactional emails are not transactional.
  • Their support is terrible.
  • They have zero interest in their customers' success.
  • $90k down the drain.
Amazon Pinpoint has the same functionality with no lock-in pricing. Really should have gone that direction. Iterable is a ripoff.

Do you think Iterable delivers good value for the price?

No

Are you happy with Iterable's feature set?

No

Did Iterable live up to sales and marketing promises?

No

Did implementation of Iterable go as expected?

No

Would you buy Iterable again?

No

Our implementation failed, so I can only give this a zero.
Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
I would only use them for marketing communications. Do not try to use them for both transactional communications and marketing communications, even though they will tell you that you can. The implementation will likely require you to re-architect your entire system because they treat all communications as marketing communications and don't have a true concept of transactional communications.

Iterable Feature Ratings

WYSIWYG email editor
1
Dynamic content
1
Ability to test dynamic content
1
A/B testing
1
Mobile optimization
1
Email deliverability reporting
1
List management
1
Triggered drip sequences
1
Dashboards
1
Standard reports
1
Custom reports
1
API
1
Role-based workflow & approvals
1
Customizability
1