Increased targeting for strategic accounts
March 11, 2021
Increased targeting for strategic accounts
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Triblio
We brought on Triblio to help our marketing team better manage our ABM programs. While we understood that many of our target accounts were visiting our website, we wanted greater granularity and increased targeting for the messaging and content we were putting in front of this list.
- Salesforce integrations
- Landing page personalization
- Audience building
- User Interface/dashboard
- Engagement analytics
- Dynamic budget allocation & optimization
- Increased website engagement
- Increased brand awareness
- Increased granularity in ad spending
We encountered some issues with landing page personalization because Triblio's platform had trouble reading the unique layout of our webpage. Our CSM was kind enough to review the personalization we set up in the platform and manually reset a lot of our selectors to make sure everything was displaying correctly.
I'd rate both platforms equally in terms of their effectiveness and use case. Both have their strengths and drawbacks - Triblio's seamless integration with Salesforce makes it a strong contender in terms of its ability to integrate into your existing tech stack. Terminus takes the lead in terms of usability and platform UX.
Do you think Foundry ABM delivers good value for the price?
Yes
Are you happy with Foundry ABM's feature set?
Yes
Did Foundry ABM live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Foundry ABM go as expected?
I wasn't involved with the implementation phase
Would you buy Foundry ABM again?
Yes