Increased targeting for strategic accounts
March 11, 2021

Increased targeting for strategic accounts

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

We brought on Triblio to help our marketing team better manage our ABM programs. While we understood that many of our target accounts were visiting our website, we wanted greater granularity and increased targeting for the messaging and content we were putting in front of this list.
  • Salesforce integrations
  • Landing page personalization
  • Audience building
  • User Interface/dashboard
  • Engagement analytics
  • Dynamic budget allocation & optimization
  • Increased website engagement
  • Increased brand awareness
  • Increased granularity in ad spending
Our CSM is our main point of contact for support inquiries and general troubleshooting. She is highly responsive to our concerns and is always happy to help us work through any technical challenges we've encountered with the platform.
We encountered some issues with landing page personalization because Triblio's platform had trouble reading the unique layout of our webpage. Our CSM was kind enough to review the personalization we set up in the platform and manually reset a lot of our selectors to make sure everything was displaying correctly.
I'd rate both platforms equally in terms of their effectiveness and use case. Both have their strengths and drawbacks - Triblio's seamless integration with Salesforce makes it a strong contender in terms of its ability to integrate into your existing tech stack. Terminus takes the lead in terms of usability and platform UX.

Do you think Foundry ABM delivers good value for the price?

Yes

Are you happy with Foundry ABM's feature set?

Yes

Did Foundry ABM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Foundry ABM go as expected?

I wasn't involved with the implementation phase

Would you buy Foundry ABM again?

Yes

Triblio is a powerful solution for businesses who clearly understand what accounts they want to target. The platform integrates fairly well with your existing salesforce instance to allow you to quickly spin up cohorts you'd like to market to.