Easily understand which marketing efforts are driving inbound calls so you can optimize media
April 20, 2021
Easily understand which marketing efforts are driving inbound calls so you can optimize media
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Invoca
Our agency executes media buys via paid search (Google and Microsoft), social media (Facebook/Instagram and LinkedIn), and programmatic media via several DSPs. Several clients utilize Invoca to track the effectiveness of this media to drive lead activity via phone calls. Tracking the phone calls to the paid search keyword or display placement/creative is essential to analyzing performance.
- Fairly easy to implement
- Tracking of phone call activity to the paid search keyword and display placement/creative level provides essential granularity for managing performance
- Easy-to-use, clean reporting interface
- Understanding how number pooling works and making sure you're paying for the right amount of dynamic numbers is confusing
- Would like to better understand advanced features, such as how best to optimize retargeting practices, as well as closing the loop to attribute conversions to each call at the keyword/placement/creative level.
- Phone call attribution and dynamic number provisioning
- Email integration
- Fraud protection and call quality monitoring
- Optimizing media based on call attribution insights have improved overall media efficiency (lowered cost per lead) by 30%
- Marchex and DialogTech
Invoca's ease of implementation through Google Tag Manager and its integrations with Google Ads and Salesforce Marketing Cloud have made it a preferred choice for call tracking solutions.
Do you think Invoca delivers good value for the price?
Yes
Are you happy with Invoca's feature set?
Yes
Did Invoca live up to sales and marketing promises?
Yes
Did implementation of Invoca go as expected?
Yes
Would you buy Invoca again?
Yes