Great demand source to have in your mix
April 30, 2021
Great demand source to have in your mix
Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Audience Match
Overall Satisfaction with Marketing Solutions by Criteo
We use Marketing Solutions by Criteo as a programmatic partner that gives us the ability to have granular targeting and provide our visitors with precise advertising. We believe it allows for a better experience for our readers on our website when they see more tailored ad messaging. It has been a super simple platform to use and to navigate.
- Tailored ad messaging
- Easy use of the platform
- Great reporting
- Scale
- Fill rates
- eCPMs
- They have a great niche product that provided great ROI
- Scale wasn't very large
- Because scale was small, fill rate was pretty low as well.
I think Marketing Solutions by Criteo is probably one of the smaller fish in the pond, so it is kind of hard to compare. However, I do believe they have a niche product that not many others offer, therefore they are unique. There are definitely going to be things that they can't compete on; however, like I mentioned before, if running in a cascade situation, they will compete very well.
Do you think Criteo delivers good value for the price?
Yes
Are you happy with Criteo's feature set?
Yes
Did Criteo live up to sales and marketing promises?
Yes
Did implementation of Criteo go as expected?
Yes
Would you buy Criteo again?
Yes