Item: Nimble
Rating: 10
Author: Maria Wiley

Use Cases and Deployment Scope

This is one of the cloud-based tools with the most opportunities to offer an interactive service with customers in a short time. With how easy it is to use it to schedule landing pages, there are no problems finding new leads to deal with, or retake sales opportunities that are exercised periodically. Through Nimble all customer information that comes to our server is kept properly safeguarded, which we find to be one of its best features due to the amount of people that are added to our database on a weekly basis.

Pros and Cons

It is very easy to access each client's data once the authentication operations have been resolved, which by default can be as complex as required by the company's board of associates. In this way, we ensure that it is possible to go in and review the most prolific sales and those that require the most interest.
It is easy to identify which are all the fields of interest for each client, since based on their operations within the site, or the research we do based on the system, we can save the activity data of the clients to exploit them in certain points of our sales campaigns.
Having all customer contact data remains merely irrelevant, since we can switch between the different channels in which we might communicate with them once we have obtained data from more than two. For example, if you have an account in the customer's social networks, it is not necessary to use email.

Working in conjunction with some services offered by Microsoft can become one of the most notorious weaknesses of the platform: Due to constant integration difficulties, it is difficult to send emails from the Microsoft Outlook 13 platform, and depending on the version of Microsoft office 365 you have, it is problematic to import documents.
Because we cannot integrate the nimble platform with Microsoft office 365 services, we cannot save essential customer data if we have it only within one of the programs in the suite, as in the case of Microsoft Excel, from which we cannot share our spreadsheets in nimble.
The $15 per month is only for one of the employees we attach to work in the sales area of the platform, which in the long run ends up being a huge amount considering the number of employees that are on our payroll just for that area.

Return on Investment

As the investment made with nimble is only 15 dollars per month, it is easy to return it and double profits in a short time, but this is totally relative to the number of people that are working on the platform account.
Based on the above, it is easy to deduce that nimble is a little better suited to small businesses that require a smaller number of sellers, since it does not ensure that all sellers can cover their quota.

Key Insights

Do you think Nimble delivers good value for the price?

Yes

Are you happy with Nimble's feature set?

Yes

Did Nimble live up to sales and marketing promises?

Yes

Did implementation of Nimble go as expected?

Yes

Would you buy Nimble again?

Yes

Other Software Used

Mailchimp, Mailchimp Transactional Email (mandrill), Sendinblue

Usability

The strength of [Nimble's] usability is that it offers a simple concept that anyone can adapt to, and therefore does not require any previous experience in using CRM services to be able to engage in making sales or managing important customer data. [Nimble] has a high caliber contact filtering system, with which it is possible to delimit customer lists with very little information. Contacts can be shared to other lists, which means that their information can also be included in the case of working with sales funnels, creating a network based on specific contacts within each funnel, or maintaining similar funnels, with only a few differences. Nimble allows you to track each email campaign that is executed, so that the results obtained in each campaign are detectable at all times, and based on them create constant comparative reports.

Support Rating

It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.

Likelihood to Recommend

Due to the good quality that maintains its integration to social selling platforms, such as hootsuite, it is very feasible to schedule some ad campaigns for social networks starting from there, so that these in the end are executed automatically, and maintain the sales format that we use in Nimble. Since Nimble allows to aggregate a total amount of 3,000 contacts to work with, it is useful to develop marketing operations, since using only a previous database it is possible to create and organize large marketing operations. Because Nimble also has its own calendar system, which can be monitored from the main section of the platform, it is useful in scheduling events and important dates that require more attention from salespeople.

Nimble brings good alternatives as of version 4.0.10

Overall Satisfaction with Nimble