Item: Demandbase Sales Intelligence
Rating: 10
Author: Lofton Kennedy

Use Cases and Deployment Scope

InsideView was a very critical tool for me when reaching out to potential clients. It truly enables personalization in an efficient timeframe. Even better than LinkedIn for personalization in my experience, I was able to pull up the prospect's company. Conduct a Google search for the specific prospect through InsideView (which is a very convenient feature) and be able to pull up company/industry specific news for further personalization when reaching out. Depending on the typical size of your leads InsideView may or may not have that company in their database, I was working with lower-tier leads so sometimes I wasn't able to actually find the company on InsideView. This was a pretty rare problem for me and one I would be surprised to see other people running in to frequently as I was in an internship and had limited access to decent quality leads. It was used by every person in our internship to differing degrees of success, but once we all figured it out it was a very strong tool.

Pros and Cons

You are able to quickly and easily compile a list of companies not only from your LinkedIn but from SalesForce with a specifically formatted excel file.
Very understandable layout, easy to interact with, and a variety of helpful information all in one easy to access area.
Having industry and company news is key for personalization in outreach (and personalization is key to success).

No strong critiques from my experience, was very user friendly and if they didn't have a company's information in the database you were unlikely to have much more success through Google.

Return on Investment

InsideView helped me specifically in an internship with Talend to surpass my metrics my 40%

Key Insights

Do you think Demandbase Sales Intelligence delivers good value for the price?

Not sure

Are you happy with Demandbase Sales Intelligence's feature set?

Yes

Did Demandbase Sales Intelligence live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase Sales Intelligence go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase Sales Intelligence again?

Yes

Likelihood to Recommend

InsideView is very well suited for sales, truly creates an avenue for personalization that would have otherwise been closed. InsideView is helpful at keeping you up to date on existing clients. You can add as many companies as you want to your watchlist and constantly keep up to date on what is going on in their industry or even their specific companies. I could see it being less useful for doing general research on companies for M&A as the information Is pretty limited and only has what they can compile from the internet so no private news or anything.

InsideView: My Experience

Software Version

Overall Satisfaction with InsideView