Item: Demandbase Sales Intelligence
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I used InsideView as part of my SDR Internship with SV Academy. I found it to be a great resource for finding relevant information to personalize prospect outreach. The user interface is intuitive and (depending on the company) there is a wealth of information. As InsideView continues to build on its dataset of company information, it could become the authoritative platform for prospecting research.

Pros and Cons

Provides relevant insights on prospects
Daily news alerts for conversation starters with prospects
Expanding database of company and employee information

Needs more information on small and mid-size companies

Return on Investment

InsideView helped me maintain the highest email open rate on my team

Alternatives Considered

LinkedIn Sales Navigator

They're pretty similar.

Key Insights

Do you think Demandbase Sales Intelligence delivers good value for the price?

Not sure

Are you happy with Demandbase Sales Intelligence's feature set?

Yes

Did Demandbase Sales Intelligence live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase Sales Intelligence go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase Sales Intelligence again?

Yes

Other Software Used

SalesLoft, Slack, Crunchbase

Likelihood to Recommend

The best use case for Inside View is prospect research. It is especially helpful in providing conversation starters for outreach emails. Relevant articles can provide signals that personas at ICPs may be open to meetings.

Improve prospect outreach

Software Version

Overall Satisfaction with InsideView, from Demandbase