Item: Meta Business Manager
Rating: 5
Author: Verified User

Use Cases and Deployment Scope

We use it to manage the Facebook Pages Manager of one of our clients. It is mainly being used to implement an automated messenger chatbot that would allow our client to answer back their clients automatically. As well, it is being used to manage Instagram integration to display Instagram feed pictures on our client's website.

Pros and Cons

It is the centralized way to handle Facebook products

Their support is terrible, they never answer and if they do they do not provide useful information
The documentation is confusing and disorganized
Their feedback is terrible. They reject petitions but do not tell why

Return on Investment

It has improved our client's coverage. Their clients tend to contact them via Facebook and the chatbot has improved this process
We have lost a lot of time trying to get support from them
We have not been able to integrate Instagram to the client website again after the latest permission updates and we do not know why. They reject the petition but give no feedback at all

Key Insights

Do you think Meta Business Manager delivers good value for the price?

Not sure

Are you happy with Meta Business Manager's feature set?

Did Meta Business Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meta Business Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Meta Business Manager again?

Other Software Used

Facebook for Business, Google Search Console

Usability

The documentation is terrible. The interface may be confusing and their support system is useless. You need to learn how to use this tool the hard way, by try and error.

Support Rating

Their support is terrible. They never answer and when they do [they] give only excuses and not useful information. It is incredible the amount of time I have lost trying to contact their support to fix issues.

Likelihood to Recommend

This product suffers from monopoly usage. If you want to use Facebook for ads or to promote your business, you [necessarily] need to use it. However, this [makes] that their support and usage are terrible and they are not willing to improve it. I would not recommend it but I am aware that there [are] no more options left.

Facebook Pages Manager support is terrible!

Overall Satisfaction with Facebook Pages Manager