Item: Salesforce Marketing Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

It is used across the organization. The marketing department trains and helps set it up but each department uses it for their specific needs and marketing goals. It helps focus on creating and delivering good email campaigns. It is easy to keep track of leads and filter email lists, etc. It is a good online tool to prepare marketing campaigns.

Pros and Cons

Templates for email
Setting up email lists
Saving different versions

Perhaps a better way to import contacts faster

Return on Investment

Tracking leads and being able to convert them to sales is good for reporting purposes
Accountability is possible since different team members can access it.
Templates saved money and time for designing things fully on our own

Number of Contacts (List Size)

10,000 to 25,000

Using Salesforce Marketing Cloud for B2C or B2B marketing

Both

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

Concur Travel and Expense, MS SharePoint, Microsoft 365 (formerly Office 365)

Likelihood to Recommend

It is good to set up an email campaign to go out to certain list of people. It may not work if you have a unique template or files that aren't compatible. Sometimes I had trouble editing the email list. Connecting it to our main website for lead tracking is helpful. I recall some disconnects here and there. I'd like it fully integrated.

Great marketing tool; easy to use

Overall Satisfaction with Salesforce Marketing Cloud Email Studio