Item: Meta Business Manager
Rating: 8
Author: Louis Schietekat

Use Cases and Deployment Scope

We use Facebook Pages Manager to create, schedule, and publish our social content on Facebook and Instagram. This would include static posts as well as videos which form part of our social posting timeline as well as a basis for creating paid Facebook ads to drive objectives like video views, website visits, and lead capture.

Pros and Cons

It's relatively easy to create a video post adding a custom thumbnail and subtitles
It's easy to check a post drafted by another team member before publishing
The insights on each post is also easily accessible and easy to understand

The video subtitle tool is very clunky and hard to use
We have had instances where we cannot upload a subtitle file as we usually do
It would be great if we could have a way to add buttons on a post for our page timeline as we do for paid ads (e.g., learn more)

Return on Investment

Most of our leads come from Facebook paid marketing.
Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.

Alternatives Considered

LinkedIn Marketing Solutions

LinkedIn Marketing has audience targeting that is much more focused on the professional aspects of a user, such as skills, job title, and company size. Facebook, on the other hand, is more focused on the audience interests. As a B2B business, it is thus hard to choose which platform to invest our marketing budget but up to date, Facebook has provided the most leads and the most sales.

Key Insights

Do you think Meta Business Manager delivers good value for the price?

Yes

Are you happy with Meta Business Manager's feature set?

Yes

Did Meta Business Manager live up to sales and marketing promises?

Yes

Did implementation of Meta Business Manager go as expected?

Would you buy Meta Business Manager again?

Yes

Other Software Used

Bitrix24, Zoom, TeamViewer, Google Drive, Google Workspace (formerly G Suite)

Usability

I would give Facebook Page Manager 7/10 simply because there is a relatively steep learning curve. Since it packs so many features into one environment, it is hard to get the hang of it. To find the functionality takes some getting used to and to set up a new feature is sometimes trial and error because it is not always clear what a setting means or what the effect would be.

Support Rating

It is next to impossible to get someone from Facebook to assist when things go wrong. Plus the support content probably contains more information than Wikipedia. So again simply because Facebook provides so much functionality and has so many users, I can imagine the struggle and resources required to be able to provide the support needed.

Likelihood to Recommend

Facebook Pages Manager is well suited to managing our Facebook and Instagram posts in terms of creating the post with all its elements as well as scheduling the posts to be published at the most effective times. Facebook Pages Manager also assists in establishing the most effective time to publish a post.

How can any online business function without it?

Overall Satisfaction with Facebook Pages Manager