Moz Was a Great Choice for SEO Newbies
May 24, 2021

Moz Was a Great Choice for SEO Newbies

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

SEOmozPro

Overall Satisfaction with Moz Pro

We use Moz Pro on our marketing team to help plan our SEO and content strategies. Inbound is a big part of our overall approach, and Moz helps us make sure that we're targeting the keywords that attract the audience that we're really after. It also helps us discover other terms to use in our content.
  • Moz is useful for discovering new keywords to target in website content.
  • Moz helps understand how competitors rank for our most desired terms.
  • Moz helps us understand the relative difficulty of ranking for specific terms.
  • Moz's reporting functionality was difficult to set up and customize.
  • Some of Moz's recommendations are less valuable for low-traffic terms.
  • It was difficult to discover everything Moz does and how each tool can be useful.
  • Keyword evaluation and research.
  • Competitor research.
  • Domain authority research.
  • Higher search visibility.
  • Faster keyword research.
  • Faster, more detailed research on competitors.
We looked at Semrush, and while it looks like a more advanced platform, it was just too much for our needs and where our team was starting at. We needed something with a learning curve that wasn't nearly as steep. If we did more with paid search, though, I might take another look at this platform.

Do you think Moz Pro delivers good value for the price?

Yes

Are you happy with Moz Pro's feature set?

Yes

Did Moz Pro live up to sales and marketing promises?

Yes

Did implementation of Moz Pro go as expected?

Yes

Would you buy Moz Pro again?

Yes

Moz Pro is good for organic website content, but I don't feel as confident using it for paid search campaigns. It was ideal for us -- we're a small team that's still building up its SEO expertise. So it was easy to get started and secure some easy wins. I still don't feel like we're getting everything we can out of the investment, though. There are aspects of the platform that we still don't know how to use.

Moz Pro Feature Ratings

5.8
Keyword analysis
8
Backlink management
6
SERP ranking tracking
7
Page grader
7
Competitive analysis
6
Site audit / diagnostics
4
Site recommendations
4
Task management
4
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
5
Integration with web analytics tools
5