Item: Moz Pro
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

It's used to help audit my site to see if there are any SEO issues. It's used by both marketing and tech, as a lot of the changes to fix any issues need to be implemented by tech. Overall, it helps us find areas where we can improve our SEO.

Pros and Cons

SEO auditing
Reporting
Optimization suggestions

Learning curve
Price
Moz is a 3rd-party tool, so there can be discrepancies between what actually matters to Google and other search engines

Most Important Features

SEO Audit
Backlink opportunity finder
Reporting

Return on Investment

Optimized SEO increasing traffic and consequently revenue

Alternatives Considered

Semrush

Moz has a larger crawl limit than Semrush, which helps tremendously if you have a large site (e.g. my site having 100,000+ pages). Moz's ranking data also provides data for Bing and Yahoo, whereas Semrush doesn't. Semrush has a lot of insight for PPC, but it was something that was not needed.

Key Insights

Do you think Moz Pro delivers good value for the price?

Yes

Are you happy with Moz Pro's feature set?

Yes

Did Moz Pro live up to sales and marketing promises?

Yes

Did implementation of Moz Pro go as expected?

Yes

Would you buy Moz Pro again?

Yes

Other Software Used

Amazon Web Services, Google Workspace (formerly G Suite), GitHub

Likelihood to Recommend

Moz is well-suited for anyone looking to improve their site's SEO. If you want insight into where you can specifically change your SEO efforts, then Moz is the tool for you. It greatly helps you understand the "black box" that SEO is. Moz might not work well for smaller companies considering its cost.

Great SEO insights and optimization tool!

Software Version

Overall Satisfaction with Moz Pro