Powerful professional tools for marketing creation and automation
June 13, 2021

Powerful professional tools for marketing creation and automation

Gerald Gorman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

Through Act-On, we can keep in touch with potential customers and customers, track their progress, and actively participate. Solve marketing performance issues by helping us create successful email campaigns. Setting up the workflow is very simple, and the logic is very reasonable. Thanks to Act-On, we could solve marketing problems and improve our activities, which is excellent.
  • Act-On is very useful for creating, managing, and sending effective marketing campaigns.
  • The use of landing pages has attracted many potential customers.
  • The reporting function is integrated and is easy to access and understand.
  • The landing page allows you to customize the page for any activity or reason you need.
  • Its reporting helps to understand audience engagement.
  • This is a program that meets all requirements, our performance has no problems, and all results are positive.
  • This helps us keep in touch with all our customers; we use tailored landing pages for any reason to help track progress and engagement.
Act-On has been committed to improving the system and performance through customized reports and workflows to motivate customers and track their progress and participation.

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

Yes

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

I recommend Act-On to users and companies that want to increase interaction with customers. You can divide them into different categories and focus on the specific goals of each type. It's easy to set up and various campaigns; you can use a custom landing page. When you need help, Act-On's customer service is excellent, fast, and comprehensive.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
10
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
10