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Google Analytics Review from an Everyday User
June 17, 2021

Google Analytics Review from an Everyday User

Chris Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is being used by the marketing department to track and analyze traffic to our website from various sources. We use this to see where our traffic is coming from, how that traffic is interacting with our website to make informed decisions on our SEO strategy. We also use Google Analytics to track conversions from our website and Google PPC. This allows us to see what conversion percent we are getting from our traffic to make conversion optimization decisions.
  • Very in-depth platform to track a multitude of website analytics
  • Easy to understand metrics to allow informed decisions
  • Great for making reports to present to people
  • Easy to collaborate with multiple users if needed
  • Has a ton of integrations with other marketing products
  • There is a learning curve if you want to get the most out of the platform
  • Setting up conversion tracking can be tricky
  • You may need a webmaster to install the tracking code if you don't have web experience
  • Conversion Tracking
  • Website visitor behavior analysis
  • Collaboration
  • Reporting
  • Increased website conversions
  • Increased organic rankings and traffic
  • Better understanding of our audiences
All of these products are geared at tracking your website performance among many other things that Google Analytics does not do. But all of these products need to connect to Google Analytics to track the actual traffic and analytics to make their platforms work. When it comes to this Google Analytics is one of the only and best products out there to track all the data and analytics you need from your website.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics really stands alone as the best product to track your website traffic. Of course, there are other marketing platforms out there, but most of them connect to Google Analytics together with the data needed to perform best. If you really take the time to learn the platform you will gain invaluable insights into how your website is performing and improvements you need to make to do better. If you are new to this, Google's insights are also helpful to tell you where you are being successful and items you need to improve. Connecting Google Analytics with Google Search Console is also a powerful way to understand your organic traffic and rankings.