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Great solution that is free, every SEO professional knows how to use it
June 20, 2021

Great solution that is free, every SEO professional knows how to use it

McKay Salisbury | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics on our website. It helps us understand where our traffic is coming from on our website. There is also some information on how customers on our website are interacting with the site. We're not the kind of business that gets a lot of website traffic so Google Analytics is great since it's free and gives all the important information we need. It's also so widely used in the industry that everyone who works on the site is familiar with it and how it works.
  • It shows the sources of your traffic, such as organic search, referrals, or direct.
  • It shows the website flow in a really useful way that helps you understand what customers do when they come to your site.
  • It's simple to setup and very widely used by SEO professionals.
  • It picks up a lot of bogus traffic from spam bots.
  • A lot of the specific information is not shown. For example, for 95% of the organic traffic, you can't actually see what keyword they typed in to find your site.
  • A lot of traffic can't be tracked and is simply shown as "direct."
  • Massive usability and a massive network of professionals who know how to use it.
  • Simple setup
  • Little or no cost
  • It has helped us understand where our traffic comes from which is helpful for writing articles so that we write articles on the right topics.
  • It's been helpful to show which pages of our site are popular and what customers are looking for.
All other platforms I've seen cost money. I'm sure some of them are pretty good but Google Analytics seems to be the standard in the industry and everyone knows how to use it. For a free tool, it really doesn't seem like it can be beaten. The integration with Google ads is very useful too. I'm not sure what other tools would be able to show that Google Analytics doesn't. For a site with millions of visitors, I could see other tools being useful but not for a site like ours.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

It's really useful for anyone with a website. It's probably definitely the right option for a business that doesn't get a lot of traffic. I'm sure there are better options out there that cost money, but obviously, if you only get a few hundred people visiting your site, it's not worth it and Google Analytics does the trick. It's also useful if you're running Google Ads. If you're totally non-technical, I'd have someone set up google analytics for you and show you how to log in and see traffic. There's not a lot of situations where you wouldn't want to use Google Analytics.