Movable Ink--Generate Content Users Want
July 15, 2021
Movable Ink--Generate Content Users Want
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Movable Ink
We use Movable Ink in our marketing department across our website and email, but primarily email. It helps us provide personalized, targeted content to our customers rather than general content that may not apply to them.
- Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
- Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
- Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
- User Friendly--Easy to build within apps for those who aren't graphic designers.
- Organization--Once you start a campaign, that's the location the campaign lives in. You can't move or migrate. The only way to "move" the campaign is to create a new one in the correct location.
- Communication--We use Movable Ink in a more complex way than their average client. Getting the information we need is sometimes an exercise in frustration because our contact needs to get with the developers and then back to us. Sometimes things get lost in translation. Answers also aren't always timely.
- Email performance has greatly increased overall
- Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
Do you think Movable Ink delivers good value for the price?
Yes
Are you happy with Movable Ink's feature set?
Yes
Did Movable Ink live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Movable Ink go as expected?
No
Would you buy Movable Ink again?
Yes