Salesforce Marketing Cloud - It is an Email Marketing platform only and not a Marketing automation tool
July 19, 2021
Salesforce Marketing Cloud - It is an Email Marketing platform only and not a Marketing automation tool
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud Email Studio
We have used [Salesforce Marketing Cloud Email Studio] for email marketing purposes for sales outreach. Since this is an app is native to salesforce and easy to use for less technical users, sales team uses this for outreach.
- Trackable in salesforce
- Sales team can use this as this is easy to use
- Can segment the database well as we don't have to import product related data into Marketo and then segment them
- User Interface can be improved
- Expensive for small organizations
- Initial onboarding takes time
- It helps do personalized campaigns
- Reduces stress within marketers to support sales initiatives
- it is salesforce native so easily trackable
We selected Marketo for marketing team and salesforce marketing cloud in no way stacks up against Marketo. We got it for sales outreach[.]
Less than 10,000
Do you think Salesforce Marketing Cloud delivers good value for the price?
No
Are you happy with Salesforce Marketing Cloud's feature set?
No
Did Salesforce Marketing Cloud live up to sales and marketing promises?
No
Did implementation of Salesforce Marketing Cloud go as expected?
Yes
Would you buy Salesforce Marketing Cloud again?
No