Steep Learning Curve, But Gives Accurate Data From The Source
July 29, 2021
Steep Learning Curve, But Gives Accurate Data From The Source
Score 9 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
Google Analytics is the standard for accurate and in-depth website data tracking. Everyone in an SEO role should use it, as should any company interested in improving organic results. Since it's an arm of the world's biggest search engine, Google Analytics gives you data from the source, assuming you know how to find it.
- Customizability (reporting, saved views, module adjustments, etc.)
- Accuracy (all info is directly from Google)
- Brand recognition (most companies are aware of it)
- Security/sharing (difficult for agencies unless you have a password management tool; verifying devices multiple times is a huge pain)
- Customer service (difficult to get in touch with someone about your particular problem)
- Behavior Tracking (especially for landing pages)
- Channels (to find sources of traffic)
- Real-time reporting (for up-to-date information)
- Easier client management
- More accurate data
- Allows for businesses to keep SEO teams in-house
GA will always have an advantage with data, because it's the source, but other companies do a better job of specializing in certain areas or providing better UX/UI. HubSpot is the king of the latter and Semrush is ideal for making organic improvements based on data. Ahrefs are ideal for keywords and Moz Pro is a good resource for backlink and domain tracking.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Google Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Google Analytics again?
Yes