Item: ClickFunnels
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

ClickFunnels is being used as the primary company landing page. It helps simplify the message because we're focusing on the primary benefit and information the consumer needs - rather than confusing them with too many choices. It also serves to further serve those who self-identify as being interested in our message by offering them additional training and services that increase the overall value of our offer.

Pros and Cons

Creates sales funnels rather than online company brochures (aka traditional websites)
Sales automation
Integrated CMS with tags
Built-in private membership area for delivering content
Sales and conversion reporting
WYSIWYG page builder
Excellent, responsive support

Unable to change a customer's email address -- this is a BIG problem for some customers
WYSIWYG page editor is good, but could be better
Sales stats do not reflect refunds (not sure why not)
ClickFunnels is not remotely easy to use for blogging

Return on Investment

20X ROI
Automated sales 24/7
Forced us to focus on one product/service at a time, which was hugely positive

Alternatives Considered

Kajabi, Leadpages and WordPress

ClickFunnels has everything that all three of those competitors offer (WordPress, Leadpages, and Kajabi). They have a good landing page editor with many templates, you can use custom code/HTML if necessary to go beyond the WYSIWYG page editor, you can create a full-function member area for delivering content and services. It's all those things in one place instead of 3 or more.

Key Insights

Do you think ClickFunnels delivers good value for the price?

Yes

Are you happy with ClickFunnels's feature set?

Yes

Did ClickFunnels live up to sales and marketing promises?

Yes

Did implementation of ClickFunnels go as expected?

Yes

Would you buy ClickFunnels again?

Yes

Other Software Used

WordPress, Trello, Moqups

Likelihood to Recommend

ClickFunnels forces you to rethink your business model (in a good way). Rather than trying to be all things to all people, you target a clearly defined niche, solve a problem for that niche, and can offer additional products and/or services that best serve your customer. Their marketing training is world-class, their online support site is very comprehensive, and their personalized customer service is one of the best in the industry.

ClickFunnels is not appropriate for traditional websites with 10 or 20 different options for your visitor to click on (5 services, 10 products, blog, etc.). It is terrible for blog sites, as every navigation link to "next" and "previous" posts, including category pages, would have to be manually created on every page.

I Got 99 Problems But My Niche Ain't One

Overall Satisfaction with ClickFunnels