A positive first glance of Bloomreach Engagement
November 28, 2021

A positive first glance of Bloomreach Engagement

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bloomreach Engagement

We are just starting to use Bloomreach Engagement. We are mainly doing marketing automation scenarios based on purchase history.
  • Data management
  • Data import
  • [Marketing] automation scenarios
  • User merging
  • Simultaneous editing of scenarios
  • Undo changes or version history within scenarios/campaigns/reports
  • Open rate of marketing emails is higher
I've used Mailchimp for email newsletters before, and Bloomreach Engagement's email campaign in part is fairly similar to the equivalent [part] of Mailchimp's. Of course, we have lots more capabilities for user targeting and segmentation [now] with Bloomreach Engagement.
[The] undo [feature] is missing.
Bloomreach Engagement's [support is] good [with] timely communication [via] chat.
We had about 2 months [planning] and setting up until we send our first marketing emails. The support from Bloomreach Engagement's side was good. We still [need] to do some data work from our side but Bloomreach Engagement is now ready.

Do you think Bloomreach Engagement delivers good value for the price?

Yes

Are you happy with Bloomreach Engagement's feature set?

Yes

Did Bloomreach Engagement live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Engagement go as expected?

Yes

Would you buy Bloomreach Engagement again?

Yes

Bloomreach Engagement [is] well suited for segmenting customers based on online behavior combined with purchase history, then communicating to those groups with a specific personalized message. Bloomreach Engagement is not suited for sessions-based web analytics (like Google Analytics).